About the Company

Founded in 1989 Berras Sportfiske has been providing sport fishing lovers with a great selection at great prices for over 15 years. From our humble beginning as a small shop and mail order firm, our goal has always been simple. Provide our customers with the value and sport fishing expertise that they expect.
We carry about 30.000 products to make your fishing trip enjoyable and successful at discount pricing!

We feature the largest tackle selection in Sweden with over a thousand products divided on a special fly-fishing shop featuring all the moste exclusive brands such as Sage, Loop on display and 6 all-round fishing tackle shops. In our other shops (4 shops located around Sweden) we carry all you need as a specimen angler for carp, all the deep sea fishing gear and trolling rods and reels + boating equipment such as downriggers and Honda outboards.
We are also co-operating with all professional fishing guides located around Sweden.

Our Staff are hardcore fishermen and are very knowledgeable and always ready to answer your questions!
In august 2006 we merged with Fishit Outdoor Products and are today even bigger and stronger. We are today the largest chain of tackle shops in Sweden and will expand with new shops every year.

Feel free to call or visit us weekdays between 10am - 6pm, 10am - 3pm on saturdays.
telephone number: +46-8-158 470, facsimile +46-8-159 630 and email info@berras.se

Please find a presentation of fishit below.
Tight Lines!

About Fishit Outdoor Products - founded year 2000, a safe partner online and in the future.

Welcome to one of europes fastets growing retailer for Angling and Outdoor.

Business idea

Our business idea is to sell high quality products for leisure activites at lowest possible prices and best imaginable customer service.

Good service

We want to offer you best prices, good service and a wide and intersting selection. We offer one year warranty on all products.

We deliver swiftly and safely with well respected delivery companies.

Fishit has a very extensive network of manufacturers and wholesellers around the world, enabling us keep a range of products with the highest quality and design. What makes us different is that we don't let the functionality, design or quality show in the price.

…and good prices

We purchase large volumes directly from the manufacturers, we also keep our own expenses to a minimum - it keeps your price down to!

Brands
Broman, Jaxon, Stroft, Wiggler, Zalt, Tuf-Line, Fladen and more
Fishit market good brands that guarantee quality and value. Please compare our products with those of others, decide which you like the most, find out the price. Make your decision.

The largest owner of Fishit is Spotlite Business Development AB, a venture capital company. The chairman of Spotlite is Robert Braunerhielm, the founder of the world wide newspaper Metro.

The people working in Fishit is Daniel Moström, Johan Rolander, Kaj Hietanen, Peter Berggren and Robert Waara. Daniel is the chairman and Johan is in carge of business development and media. The hub in our internet sales is Kaj and Robert. They make sure you get your products with a minimum of delay. Kaj has also an extensive and impressive knowledge in fishing - he has spent most of his life fishing. Peter is the manager of our store in Stockholm. Robert manages our store in Ludvika.

The legal identity of Fishit

Our full name is Fishit Outdoor Products AB and our registration number is 556588-3385. We are based in Ludvika, Sweden.